Over the past few weeks I have been more appreciative than ever of our close relationships with the free-range farmers we work with and the short supply chains we have in place. The horse meat scandal of recent weeks has highlighted the issues that often go hand in hand with long and complex supply chains.
I am proud to say I know all our farmers by name and regularly visit them. We keep our operations as simple as possible. This helps us to guarantee the top quality of our free-range meat and sustainably caught fish. The farmers I work with give their animals the best a free range life can offer. The animals roam free outside on the farms and enjoy an additive–free diet.
I think it has always been important to offer complete traceability for meat which is something we have been able to give our customers for the past 20 years of business. Visit the ‘Our Farms’ section of our website to learn all about the farms around the UK who supply us directly with our beef, pork, chicken, turkey, fish game, goat and veal. I’m sure you’ll agree that the process ‘from farm to fork’ should be as short and transparent as possible.